Setting your business apart from the competition can be difficult, especially when there is so much confusion over the term ‘free range’.

Consumer demand and animal welfare concerns have all driven the present scramble by meat and egg industries to claim the right to use the descriptor.  

There is one thing that can never be taken away from the small producer and that is the story that goes with the product that they sell.  A story that engages the consumer and reassures them that the product they are buying was genuinely pasture raised, healthier for them and the environment, and is labelled with integrity.

Humane Choice True Free Range accreditation enables you to verify your farming practices and perpetuate that story with a simple label.  A label that says your farm is certified to be true free range and pasture raised, animal welfare friendly and environmentally sustainable.

Humane Choice will also assist with the marketing of your product with an extensive listing of your business on our website making your business highly visible. 

Humane Choice also acts as an advocate for true free range farming systems.

Certify your whole farm: free range cattle, sheep, pigs or poultry, with one certification.

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Humane Society International
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