Making Humane Choice True Free Range work for you
Only the Humane Choice program brings you all the following benefits
Take advantage of the growing demand for meat and eggs from humanely raised, free range animals
It seems that nearly every week another newspaper or magazine article or a TV program questions how the animals raised for our food are treated, or endorses a producer that is practicing ethical, sustainable farming. As a result, consumer interest in how we farm animals for food has surged.
The Humane Choice program is the best way for you to position meat, poultry and egg products to tap into this growing market. When you become certified you get credibility through our stringent audit system and reach thousands of potential customers through our affiliation with Humane Society International (HSI) Australia.
Grocers, butchers, farmers markets, restaurants and food service operators are all listening to their customers ask about how their food is produced and what assurance can they offer to guarantee that the product they buy from them is free range and welfare friendly.
Your business customers are responding to this trend and the Humane Choice logo indentifies your products to the increasing number of consumers and businesses seeking a humane, free range alternative.
Your product gains credibility with Humane Choice
Consumers can be sceptical. They want a label they can trust that offers transparency and is easily understood. Humane Choice holds a Certification Trademark for the production of free range pork, eggs, poultry, beef and lamb.
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